If your firm is on Facebook, you may be surprised by the look of your company page. On August 24th, Facebook updated all business pages to one of its new designs. The new layout aims to help businesses showcase essential information and make it easier for people to engage with your company online. There are several changes to be aware of; below is a summary of what you need to know.
Monthly Marketing Insight
This year’s annual meeting, held in Chicago, Illinois, was attended by over 30 attendees including members, prospects, and international guests. Below you will find a synopsis of the two-and-a-half-day conference.
With another busy season behind us, now is a great opportunity to think about what comes next. For many of our member firms, this means revisiting marketing and business development activities that were put on hold. These next six to eight weeks are a great opportunity to refocus, plan and implement. One area to consider evaluating might be your approach to corporate social responsibility (CSR).
As today’s decision makers shift, so too are the expectations around client service. Understanding what clients want is important. While there are some trends or commonalities across generations, the fact is, people are changing. To exceed client expectations, it’s important that CPA firms pay close attention to their client experience and invest in it. Here are six tips to help you to improve your client experience.
In our cyber security practice, we receive many calls. Each call is different, but common elements emerge. Below are 6 lessons we have learned and some advice people wish they had heard sooner.
January is a great time to take advantage of growth opportunities and re-evaluate your policies, taking into consideration the trends and changes we anticipate in the profession. This article will identify a few key areas accounting firms should focus on in 2018.
Client transition is a hallmark of a healthy and growing firm. The ability to transition clients well will impact the longevity of your firm, buyouts from retiring partners and successor interest. Because of this, it should come as no surprise that many CPAs/partners in the profession are concerned about how to prepare for successful client transitions. For client transition to thrive, there must be cooperation and a mutually shared objective between the passer (the one transitioning the client) and the receiver (the one inheriting the client).
Employee retention is something every accounting firm faces, and is critical to firms that are focused on succession. While every person in a CPA firm may not be partner material, they all play a role in the firm’s long-term success. No matter what, talent retention should be top of mind for every firm.
Great performance is worth its weight in gold. We discuss performance management at all levels with our member firms on a regular basis and as we work through these issues, we often find there are four common areas of concern.