Employee retention is something every accounting firm faces, and is critical to firms that are focused on succession. While every person in a CPA firm may not be partner material, they all play a role in the firm’s long-term success. No matter what, talent retention should be top of mind for every firm.
Monthly Marketing Insight
Great performance is worth its weight in gold. We discuss performance management at all levels with our member firms on a regular basis and as we work through these issues, we often find there are four common areas of concern.
Often overlooked, job descriptions play an important role in attracting the right candidates. A mediocre job description will send the wrong message and attract the wrong candidate. We work closely with our member firms to help them enhance their recruiting … Continued
This year’s annual meeting was in Philadelphia, Pennsylvania. We had over 20 attendees including members, prospects and international guests attend the two-and-a-half-day conference. Below is a synopsis of the session highlights.
Each year, tax season ends and we think about what’s next. Often, that means revisiting marketing and business development activities. While we believe you should continue marketing during tax season because it’s the very best time to grow your business, … Continued
We spend a substantial portion of our day consuming an incredible amount of content. We scroll, skim and forget; retaining only the most memorable information. Reflecting on our behavior provides insight as to how the content your firm produces is … Continued
If you have logged into LinkedIn recently, you may have been surprised by its new look. No, you did not type in the wrong URL. LinkedIn has released a new user interface aimed at streamlining the user experience, making navigation much easier. There are quite a few functionality changes you should be aware of. Below is a summary of what you need to know:
It is likely your firm already incorporates advertising into its marketing initiatives. It is also likely that your messaging strategy promotes thought leadership within a particular industry or service offering. While both of these approaches work well individually, they can … Continued
With a new year ahead of us, now is a great opportunity to re-evaluate your policies, taking into consideration the trends and changes we anticipate in the profession. This article will identify key areas accounting firms should focus on in 2017.
This year’s mid-year meeting was in Austin, Texas. We had over 20 members and prospects attend the meeting. Below is a synopsis of the session highlights: